Isha currently serves as the Head of Client Services for Digital Marketing Agency, Blow Horn Media, based in Ahmedabad. Her role involves branding, strategizing, analytics assessment, R&D and innovating for building multiple Digital Brands. She started out age 17 trying to make her writing work and then later on went on to win a Gold Meda in Diploma in Journalism followed by Masters in Mass Communication and Journalism and M.Phil in Mass Communication and Journalism from the Gujarat University. She loves to read fiction, non fiction and has a voracious appetite for knowledge. Her need to support and rehabilitate those in unfortunate circumstances brought her to Ahmedabad Hub of Global Shapers Community after several individual and other volunteer projects in the community. She has a soft corner for street children, gender issues, refugee crisis, climate change, human rights and financial independence for Lower Income Classes.